As a spreadsheet-based data reporting tool, we look at the data behind everything, even Halloween! We have spreadsheets analyzing candy surveys, Halloween costume surveys, and a survey from the National Retail Federation.
So, what is the data saying this year?
Halloween Spending 💵
As you can see in the chart below the data says this year will be one of the best Halloween seasons on record. Halloween spending is expected to be higher than ever, at around 10.5 billion dollars this year. Spending in 2017 to 2019 topped out at 9.1 billion dollars. Wow, a 1.4 billion dollar increase in Halloween spending must mean that people are feeling very spooky!
Halloween Celebrations 🎃
The past few Halloweens have not been the most exciting, mostly due to the lingering pandemic. But this year, celebrations for Halloween are higher than pre-pandemic levels. As you can see in the charts below more people are celebrating more this year than they have in the past, and compared to 2020 levels there is an 11% increase.
Most people are going to be either staying at home handing out candy or going trick-or-treating this year.
Top Costumes 2022 🧟
The top costumes will be surprising to absolutely no one, with "Witch" being the most popular costume for adults and the third most popular for children.
Superheroes are very popular this year along with princesses. Costumes for pets tends to skew cuter rather than scary with "Pumpkin" being the most popular and "Hotdog" coming in second place.
What will you be this year?🧙♂️👸🏽👩🚀🦹♀️👩🔧👩⚖️
Top Halloween Candies 🍭
The biggest Halloween to date since the pandemic started must have the best candies! Reese's Peanut Butter Cup comes in first place with Reese's Miniatures right behind. And once again proving that people love chocolate, all of the top 10 Halloween candies are chocolates.
Do you agree? Or are you more of a sour patch kids fan?
Halloween will be bigger and better than ever this year with more people celebrating and spending. Now that we know what the Halloween data says, how did we analyze it?
Sourcetable - a spreadsheet with all of your live data where you can connect, sync and query data, automate reports, and save time. You can access our Halloween spreadsheet by signing up and looking through your template library.
Don't let your database get scary!