The problem with data analysis today isn't the data—it's the friction.

Every marketer, analyst, and founder knows the ritual: log into Google Analytics, export the data, open a spreadsheet, wrangle it into shape, build pivot tables, write
formulas, and finally - maybe - get the insight you needed an hour ago.

What if you could skip all of that?

Data Analysis Should Feel Like a Conversation

At Sourcetable, we built the world's first AI spreadsheet on a simple belief: getting answers from your data should be as easy as asking a question.

No exports. No complex formulas. No pivot table gymnastics.

Just natural language queries that give you instant insights.

Watch how it works with Google Analytics:

30 Seconds. That's It.

In the time it takes to pour your coffee, you can:

  1. Connect to your Google Analytics account
  2. Ask questions in plain English about your data
  3. Get instant answers—no formulas required

"How many users visited from organic search last week?" Done."Show me conversion rates by traffic source for Q4." Done."What's our bounce rate trend for mobile users?" Done.

This is how spreadsheets should have always worked.

Beyond Google Analytics

Here's the thing: Google Analytics is just the beginning. Sourcetable connects to 100,000+ data sources—your CRM, database, ad platforms, payment processors, you name it.

Imagine combining your Google Analytics data with Stripe revenue data, HubSpot leads, and Facebook Ads spend—all in one place, queryable in natural language.

That's not a future vision. That's Sourcetable today.

Built for Teams Who Need Answers, Not Spreadsheet Engineering

We didn't build Sourcetable to replace Excel or Google Sheets—we built it to evolve them.

The spreadsheet interface is familiar and powerful. But adding AI doesn't just make it faster; it fundamentally changes what's possible. It means your marketing manager can analyze data without bothering the analytics team. Your sales ops person can build reports without learning SQL. Your CEO can get real-time metrics without waiting for the monthly board deck.

It means the barrier between "I have a question" and "I have an answer" disappears.

See It In Action

The 30-second video above shows a glimpse of what Sourcetable can do. But the real magic happens when you connect it to your data sources and start asking your questions.

Go to Sourcetable.com and connect your Google Analytics in under a minute.

Because your data has answers. You shouldn't need a data science degree to find them.